Privacy Policy
Last updated: May 14, 2026
Privacy Policy Summary
WatchFlow collects only the data necessary to run your watch dealing business: account info, inventory data, usage analytics, and payment details (handled by Stripe). We never sell your data. You retain full ownership and can export or delete it anytime. We use 256-bit encryption and comply with GDPR and CCPA. Admin access to your account is logged, time-limited, and you're notified every time.
Information We Collect
When you use WatchFlow, we collect information necessary to provide and improve our services. This includes:
Account Information
- Name, email address, and phone number provided during registration
- Business name and billing address
- Password (stored in hashed form; we never store plaintext passwords)
Business Data
- Inventory records, listings, and associated images you create within the platform
- Deals, contacts, invoices, and notes managed through the CRM and pipeline features
Usage & Analytics Data
- Log data such as IP address, browser type, pages visited, and timestamps
- Device information including operating system and screen resolution
- Diagnostics such as error reports, performance signals, and security events used to keep the service reliable
Payment Information
- Billing details required to process your subscription
- Payment card information is handled entirely by Stripe and is never stored on our servers
Communication Data
- When distributing listings via WhatsApp or Telegram, message content passes through their respective infrastructure
Photos, Camera, and Files
- If you upload watch photos, logos, invoices, or other files, we store and process those files only to provide the product features you request
- If you use camera-based scanning or capture features in a browser or mobile wrapper, camera access is used only after you grant permission and is not used in the background
How We Use Your Information
We use the information we collect for the following purposes:
- To operate, maintain, and improve the WatchFlow platform
- To process transactions and manage your subscription
- To distribute your listings to the platforms and channels you select
- To generate AutoCaption listing captions (processed securely)
- To provide dealer storefront functionality
- To send transactional emails such as billing receipts and account notifications
- To provide customer support and respond to your inquiries
- To detect and prevent fraud, abuse, or security incidents
- To analyze aggregated usage trends and improve our product
We will never sell your personal information to third parties. We do not use your listing data or inventory information for any purpose other than delivering the services you have requested.
Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract Performance -- Processing necessary to provide the WatchFlow service you signed up for, including account management, listing distribution, and deal tracking
- Legitimate Interest -- Platform security, fraud prevention, service improvement, and aggregated analytics
- Consent -- Marketing communications and optional third-party integrations. You may withdraw consent at any time
- Legal Obligation -- Tax records, regulatory compliance, and responding to lawful data requests
Administrative Access Disclosure
WatchFlow administrators may access your account under strictly controlled conditions for customer support, troubleshooting, and security purposes. All administrative access is:
- Logged and auditable -- Every access is recorded with timestamp, reason, and duration
- Time-limited -- Sessions are capped at 15 minutes and auto-expire
- Read-only by default -- Administrators can view your data but cannot modify it unless write access is explicitly justified and approved
- Requires documented reason -- A minimum 10-character justification must be provided before any access
- Notified to you -- You receive an in-app notification after every administrative access session, including the reason provided
You can view your complete account activity log at any time from Settings > Account Activity. We will never access your account without a legitimate business or support reason.
Data Sharing & Third Parties
WatchFlow shares data only with a small set of carefully selected sub-processors that are essential to operating the platform. Each service receives the minimum data necessary to perform its function on your behalf. We do not sell your data to third-party advertising networks or data brokers.
Third-Party Service Providers
The table below enumerates every third party that may process data on our behalf, the data they receive, and where they are located. Each provider operates under its own privacy policy and a Data Processing Agreement (DPA) with WatchFlow where applicable.
| Provider | Purpose | Data Received | Region |
|---|---|---|---|
| Stripe | Payment processing & subscription billing | Name, email, billing address, tokenized payment card details. WatchFlow never stores raw card numbers. | US / EU |
| AWS S3 (and compatible object storage) | Storage of uploaded photos, invoice PDFs, and exported files | Listing images, watch photos, generated invoice PDFs, document attachments. | Per configured AWS region |
| Cloudflare | CDN, DDoS mitigation, TLS termination | IP address, request headers, user-agent, request metadata. | Global edge network |
| Sentry (when enabled) | Error reporting & diagnostics | Anonymized stack traces, user-agent strings, browser/device metadata. IP addresses may be captured incidentally. No business data is sent intentionally. | US / EU |
| SendGrid / Postmark / SMTP provider | Transactional email delivery (receipts, account notices, invoice delivery, deletion confirmations) | Recipient email address, message content, delivery metadata. | US / EU |
| Twilio (when SMS is enabled) | SMS notifications | Recipient phone number, message content, delivery metadata. | US / EU |
| Playwright / Chromium | Server-side rendering of invoice PDFs and previews | Runs on WatchFlow-controlled infrastructure. No data leaves our servers. | WatchFlow infrastructure |
| Google Fonts CDN | Typography delivery (Cormorant Garamond, DM Sans, DM Mono) | IP address may be logged by Google when fonts are fetched. No personal account data is sent. | Global (Google) |
| Apple (App Store / In-App Purchase, when applicable) | If WatchFlow is distributed via Apple platforms, Apple processes purchase, download, device, crash and account data under Apple's own terms. | Purchase status, Apple ID identifier, device metadata, crash logs. | Apple infrastructure |
| WhatsApp (Meta) -- optional integration | Outbound listing distribution to WhatsApp groups you select | Message content and media you choose to distribute. | Meta global |
| Telegram -- optional integration | Outbound listing distribution to Telegram channels/groups you select | Message content and media you choose to distribute. | Telegram global |
| Shopify -- optional integration | Inventory synchronization when you connect a Shopify store | Inventory records (SKU, title, price, photos, status) for items you sync. | Shopify global |
| Intuit QuickBooks -- optional integration | Invoice and accounting synchronization when connected | Invoice line items, customer name, amount, tax fields. | US |
We share only the minimum data necessary for each service to perform its function. We do not sell your data to advertising networks or data brokers, and we do not use third-party trackers for advertising. See the providers' own privacy policies for details: Stripe, AWS, Cloudflare, Sentry, Twilio, WhatsApp, Telegram, Shopify, Intuit, Google.
Data Retention
We retain your data only as long as necessary to deliver the WatchFlow service, meet legal and tax obligations, and protect against fraud. The table below sets out the retention schedule for each category of data we hold.
Data Retention Schedule
| Data Category | Retained While | After Account Deletion |
|---|---|---|
| Account credentials (email, password hash, profile) | Account is active | Hashes and profile records purged within 30 days |
| Listings, inventory, contacts, deals | Account is active | Purged within 30 days of deletion request |
| Invoices & payment records | Account is active + 7 years (legal & tax retention) | Anonymized; financial records retained per applicable tax law |
| Uploaded photos & documents | Account is active | Purged within 30 days; S3 lifecycle rule enforces deletion |
| Audit logs (admin access, security events) | 2 years rolling | Purged with the account |
| Server access logs | 90 days rolling | N/A (no PII retained) |
| Email delivery logs (via provider) | Per provider policy (typically 30 days) | N/A |
| Backups | 30 days rolling | Deleted data may persist in encrypted backups for up to 30 days before being overwritten |
| Session data | Until session expiry | Cleaned up automatically |
| Notifications | Read: 90 days. Unread: up to 1 year. | Purged with the account |
You may request early deletion at any time via Settings > Privacy > Delete Account or by emailing privacy@watchflow.com. After deletion is confirmed, your data follows the schedule above. We honor a 30-day grace period during which deletion can be cancelled by signing in again.
International Transfers
Your data may be transferred and processed in jurisdictions outside your own:
- Data is primarily stored and processed in secure data centers
- If data is transferred internationally, we ensure adequate protection through standard contractual clauses and equivalent safeguards
- We will always inform you if your data is processed outside your jurisdiction
Data Storage & Security
We take the security of your data seriously and implement industry-standard measures to protect it:
- All data is encrypted in transit using TLS/SSL protocols
- Sensitive data is encrypted at rest using AES-256 encryption
- Access to production systems is restricted and audited
- We perform regular backups to prevent data loss
- Our infrastructure is hosted on secure, reputable cloud providers
While we employ rigorous security practices, no method of transmission or storage is 100% secure. We encourage you to use a strong, unique password for your WatchFlow account and to notify us immediately if you suspect any unauthorized access.
Your Rights (GDPR & CCPA)
You have the following rights regarding your personal data:
- Right of Access (GDPR Art. 15) -- Request a copy of all personal data we hold about you
- Right to Rectification (GDPR Art. 16) -- Update or correct your information from your dashboard or by contacting us
- Right to Erasure (GDPR Art. 17) -- Request deletion of your account and data via the in-app feature or email; processed within 30 days
- Right to Restriction (GDPR Art. 18) -- Request restriction of processing while a complaint is being investigated
- Right to Data Portability (GDPR Art. 20) -- Export your data in a standard machine-readable JSON format via Settings
- Right to Object (GDPR Art. 21) -- Object to processing based on legitimate interests
How to Exercise Your Rights
- Export your data -- Go to Settings > Privacy > Export My Data to download a machine-readable JSON archive of your account, or email privacy@watchflow.com. Exports are typically delivered within 7 days.
- Delete your account -- Go to Settings > Privacy > Delete Account. You will receive a confirmation email; a 30-day grace period applies during which you can cancel deletion by signing in again. After the grace period, your data is purged according to the retention schedule above.
- Rectify or access -- Most data can be updated directly in the app. For data not editable in-app, email privacy@watchflow.com.
- Object or restrict processing -- Email privacy@watchflow.com with the specific processing activity you wish to object to.
- Lodge a complaint -- You have the right to lodge a complaint with your local data protection supervisory authority (for EU/UK users) at any time.
We will respond to all verified data subject requests within 30 days. Identity verification may be required to protect your data.
CCPA Rights
California residents have additional rights including the right to know what data is collected, the right to delete, the right to opt-out of sale (we do not sell your data), and the right to non-discrimination for exercising your privacy rights.
App Store Privacy Summary
For Apple App Store privacy disclosures, WatchFlow may collect contact information, account identifiers, user content, purchase or billing status, usage data, diagnostics, and uploaded photos or files. This data is used for app functionality, account management, payments, customer support, security, analytics, and product improvement. WatchFlow does not use IDFA, does not sell personal data, and does not track users across third-party apps or websites for advertising.
Automated Decision-Making
We do not make any automated decisions that have significant legal effects on you.
You may lodge a complaint with your local data protection supervisory authority at any time. To exercise any of these rights, please contact us at the address provided below. We will respond to all requests within 30 days.
Cookies
WatchFlow uses a limited number of cookies and local storage entries to operate the platform:
- Authentication cookies -- Required to keep you logged in and maintain your session
- Preference storage -- Used to remember your settings such as theme preference (light/dark mode)
- Analytics -- We may use privacy-respecting analytics to understand how the platform is used in aggregate
We do not use third-party tracking cookies or advertising cookies. You can manage cookies through your browser settings, though disabling essential cookies may affect your ability to use WatchFlow.
Contact & Data Protection
If you have any questions about this Privacy Policy, your data, or your rights, please reach out to us:
- Privacy email: privacy@watchflow.com
- Contact page: mywatchflow.com/contact
If you are in the EU or UK, you have the right to lodge a complaint with your local Data Protection Authority / supervisory authority.
We are committed to resolving any concerns about your privacy promptly and transparently. We aim to respond to all data protection requests within 30 days.
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